SAN MARCO
The neighborhood we now know as San Marco takes its name from the most prominent (but much smaller) of the subdivisions developed from 1925-1940 on the Southbank. The area now includes Alexandria Park, Fletcher Park, Oklahoma, San Marco Place, Shadyside, and a number of other neighborhoods platted by Elizabeth Hendricks, Mary Landon, H.B. Phillips, Telfair Stockton and others we now only know from the streets which carry their names. The area marked the emergence of a new design in neighborhood fostered by the “National City Beautiful” movement in the early 20th century. The plans favored curved streets and natural landscaping, instead of the standard square grids common in urban residential areas, and included parks and a pavilion for political rallies. Much of the architecture was Mediterranean Revival, Tudor Revival and Colonial Revival, and the streets were given Spanish names. The Avondale Company began to take advance reservations for lots in San Marco on September 4, 1925, and sold out in a matter of hours. This broke all local records for single-day real estate transactions, and this area is still one of the most desirable in Jacksonville today.
San Marco Square is the vibrant focal point of the community, with its bustling shops, restaurants and theaters. The energy this town center creates reverberates through the schools, churches, homes and businesses in the area, providing a great social atmosphere. Unfortunately, the neighborhood is not protected on either the National or local historic registers, and a number of the homes cataloged in a 1990 survey have been demolished.
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